Promotional Products Industry Statistics

Promotional Merchandise by Type

Top 10 Buyers of Promotional Merchandise

The following research proved that promotional merchandise was more effective than traditional advertising for the following reasons:

"The group receiving the promotional product was significantly more likely to recommend the business to others than the group that received nothing"
"The group receiving the promotional product had a more positive image as evidenced in their comments about the company than the non-recipient control group. The difference was statistically significant."
Accompanying a request for referrals, an offer of a promotional product incentive or an offer of a promotional product incentive and eligibility in a sweepstakes drew as many as 500 percent more referrals than an appeal letter alone.
Offers of promotional product incentives are likely to be substantially more effective than enclosing free promotional products with an appeal letter.
71.6% of attendees who received a promotional product remembered the name of the company that gave them the product
76.3% of attendees had a favorable attitude toward the company that gave them the product

Research courtesy of PPAI